Brief: Circulogic are a start-up consultancy that deliver circular economy services to local authorities and governments around waste and recycling. Their strategy is to maintain constant recirculation of resources (materials) in a world where the population is growing, consumption is increasing, and resources are becoming scarcer. We were tasked with developing the brand identity and visual strategy across print and digital platforms.

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Strategy: The infinity loop branding was created to represent the constant recirculation of materials within a closed circular economy loop system. 'A circular economy is one that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.' (Ellen Macarthur Foundation).

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Delivery: Our response was to create an infinite loop brand identity and graphic language that reflects the circular economy process and is supported by macro photography of recyclable materials. The identity was expanded into print and digital formats including website and brochure design.

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